About Us

Our Primary Purpose

Over the years, we have found that a team approach can be an effective method of helping clients with a wide variety of needs as they navigate the complex world of insurance.

Finding Your Fit

After years of experience working for independent agencies, Willow Insurance Group was formed in 2016 by Rebecca Barens. Placing an emphasis on technology we give our customers access to state of the art systems, enabling access to important documents like new certificates in minutes. In partnership with Couri Insurance Associates, we serve clients of various sizes in a range of industries. Currently we have offices in Hillsdale, Grand Rapids and Waterford.

Clients are often acquired by referral not only because Willow Insurance has proven customer service, but also because we have historical success in lowering high workers' compensation experience mod numbers and reducing potential OSHA fines. With a reputation we are proud of, we target high risk industries such as staffing and manufacturing because we know we can assist you and your business.

After analyzing a potential client's risk, Willow Insurance educates clients about available coverages and together to assist in making insurance decisions. With over 70 carriers to choose from, competitive quotes are procured and a final decision is made. Although insurance can be confusing, the educational process of what you are paying for and why, will put your mind at ease.